Village Microfund
Product Development & Design
I led the product development and design for Village Microfund’s merchandise, overseeing the entire process from concept to execution. This involved creating designs that reflected the brand’s mission while resonating with the target audience. I applied this expertise to merchandise photoshoots, ensuring that each piece was showcased with strategic composition and lighting to highlight its design and align with the brand’s visual identity. The result was cohesive, impactful imagery that enhanced the appeal of the merchandise and effectively communicated the brand’s values.
a nonprofit dedicated to helping startups secure funding and gain the knowledge to successfully run their businesses. I played a key role in creating brand guidelines for their rebrand, ensuring consistency across all visual and verbal touchpoints. In addition, I captured and directed diverse event photography, preserving impactful moments that reflected the organization’s mission. I also provided creative direction for photoshoots, enhancing the visual appeal of the brand, and managed the product development and design lifecycle for lifestyle and apparel merchandise, aligning each piece with the brand’s values and goals.
